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PepsiCo launches its newest social media innovation
PepsiCo launches its newest social media innovation
While many people pay for a soda with spare change or crumpled dollar bills, PepsiCo announced that customers can score a soda just by pressing “like.”
Pepsi has launched its new “like machines” in order to gain more traffic on social media, according to Mashable. The machine then picks up the cue and dispenses a can on Pepsi to the customer.
Those without smartphones can get their carbonated fix as well. The machines have a touch screen for users to log in to Facebook and like the page. The machine then dispenses the cola and logs the customer out.
While the machine debuted at a Beyonce concert in Belguim, the company is in talks to expand the device to other venues. A video of the machine at the concert shows how much of a success it was.
“People liked it…a lot,” said the narrator of the video. “Thanks to this new way of sampling we know exactly who liked, tried, and enjoyed an ice-cold Pepsi.”
This isn't the first time PepsiCo has tried a new take on the vending machine. In Fall 2012, it launched interactive vending machines.
Pepsi Challenges Coke in the Race to Design a More Tappable Soda Fountain
Thanks to new weaponry built with touch screens, Italian design and the latest technology, the cola wars are returning to an old battleground, the soda fountain.
PepsiCo will unveil a range of new self-serve equipment for dispensing drinks in places like restaurants, movie theaters and college dining halls on Saturday at the National Restaurant Association Show.
Called Spire, it is Pepsi’s answer to Coca-Cola’s Freestyle, a new kind of drink dispenser that jolted the sleepy fountain business back into life four years ago by demonstrating that a soda machine didn’t have to be an ugly steel box with eight valves and an ice maker. Instead, the largest model of Spire looks a lot like a giant iPhone.
“Soda fountains in pharmacies and apothecaries, where this all started, were points of engagement where an amazing amount of creativity and innovation took place at the hands of the soda jerk,” said Brad Jakeman, president of PepsiCo’s global beverages group. “But somewhere along the line, what was an experience has turned into a transaction, and that’s got to change.”
With soda sales sliding in grocery and convenience stores and other retail outlets, the new equipment offers the companies a means of introducing consumers to their products — carbonated or not — in a playful way. “These machines are all about engaging with consumers and allowing them to drive the relationship,” said Mauro Porcini, PepsiCo’s chief design officer.
Determined not to let Pepsi steal Coke’s thunder, Jennifer Mann, general manager of Freestyle, went on a road trip this week to show customers new, smaller models that address one of the chief complaints about Coke’s machine, the floor space it occupies.
“These are not just pieces of equipment,” Ms. Mann said. “They represent a chance for us to help our customers engage with their consumers in a new way that is driving sales and traffic.”
Coke dominates the fountain business, deploying its equipment and syrups in what analysts estimate to be roughly 70 percent of the restaurants, movie theaters, dining halls and other spots where soda is served on tap.
Coke, after all, started as a fountain business, whereas Pepsi began selling cola in bottles, avoiding a fight with its rival at the drugstore lunch counter. The most recent innovations in fountain technology occurred about three decades ago, when bulky metal machines with six, eight or more valves started moving out from behind the counter and inviting customers to fill their own cups.
In an effort to recapture some of the magic of a drugstore soda fountain, Coca-Cola began working in 2004 to reinvent the fountain machine, a device both beverage companies had long left in the hands of third-party equipment manufacturers.
Six years later, Freestyle made its debut. It was a sleek, red retro machine with an embedded touch screen and had been designed by the same Italian company that gave Ferraris their contours. Freestyle offered customers the chance to experiment with 100 different Coca-Cola products to concoct drinks that came out of a single dispenser in pulsating bands of color.
Suddenly, the fountain business was sexy.
Coke has used feedback from Freestyle to offer tailor-made beverages, like Thor Thunder Fusion, a limited-edition drink concocted to coincide with the opening of the movie “Thor: The Dark World” last fall and available only at four AMC theaters in the Atlanta area.
There are now 20,000 Freestyle machines scattered around the country in restaurant chains like Firehouse Subs, Moe’s Southwest Grill and Burger King. McDonald’s — an account so important to Coke that it is the sole responsibility of a single executive — has begun testing the equipment in some locations.
Pepsi Makes Mango a Permanent Addition to Flavor Lineup
Regardless of which side of the Coke-Pepsi debate you may find yourself on, you&aposll soon have to admit that the blue-canned beverage line has one major advantage over its biggest competitor: a mango soda.
That&aposs right: starting on March 22, 2021, Pepsi Mango will make its way to beverage coolers in bodegas and supermarkets all over America. This crisp combo of Pepsi and tropical fruit may have once been a seasonal offering, but this particular reincarnation will see it become a permanent part of the Pepsi lineup after its 2019 North American release.
Though you may not have given it much thought before, you have to admit that it&aposs kind of surprising that mango soda isn&apost more of A Thing stateside. It&aposs sweet, tropical taste would seem to fit well with a cola like Pepsi, which has already experimented with pretty much every other fruit under the sun.
It looks like some kind of Coca-Cola mango drink exists outside the US (branded as Maaza in parts of the world), but Pepsi&aposs got the market cornered here for now. It seems like they aren&apost content to stick with just mango for the moment, either. Pineapple Pepsi also dropped at the same time as its Mango counterpart (as a Walmart exclusive), though it&aposs unclear if that&aposs earned a permanent spot in the rotation just yet.
If you simply can&apost wait until March 22 to start guzzling Pepsi Mango, it appears you can get an eight-pack of 12-oz cans at Walmart right now. Whenever you manage to get your hands on this stuff, though, hopefully it manages to recreate the feeling of that tropical vacation you&aposve been daydreaming about.
Pepsi Made a Limited-Edition Apple Pie Flavor—Here's How to Get Some
In an episode of Seinfeld, George Costanza wondered aloud why one must bring wine to a dinner party instead of Pepsi. Though Elaine Benes offers little more than "because we&aposre adults" as a justification, perhaps a new limited edition flavor could serve as a way to circumvent that unwritten societal rule this year.
Just in time for the weirdest Thanksgiving of our lifetimes, Pepsi has unexpectedly released a limited edition Apple Pie cola meant to act as a stand-in for the real thing. Billed as "the best apple pie you&aposll never have to bake," this special autumnal Pepsi is marked by the tastes of cinnamon, apple, and hints of a buttery crust that sure seems like the most unorthodox element at work here. If ever there was a soda flavor that could be described as "nostalgic," this would be it.
So what exactly inspired the decision to launch a Pepsi that tastes like a pie? With remote/socially-distanced Thanksgivings forcing many of us to take baking matters into our own hands, Pepsi wants to provide a fail-safe for amateur bakers pressed into service who may have a tough time making a real apple pie of their own.
"Failing at baking - especially this year - is nothing to be ashamed of, and we&aposre celebrating those amateur bakers that are truly trying their best during a unique holiday season." Pepsi&aposs VP of Marketing Todd Kaplan said in a press release. "With Pepsi Apple Pie, we&aposre providing a refreshingly delicious twist on the traditional slice of apple pie, while making sure people have some fun and don&apost take themselves too seriously in the process."
The only thing is, acquiring a two liter bottle of Pepsi Apple Pie could end up being just as hard as making the perfect apple pie yourself. Fans can only acquire one via the #PepsiApplePieChallenge on Twitter or TikTok, which involves posting a photo or video of you trying and failing to bake an apple pie. You&aposll also have to include that hashtag and follow Pepsi to enter. In total, only the first 1,500 bad bakers to enter through December 7 will be eligible to win.
So if you want to drink the taste of apple pie (maybe your Thanksgiving has been made even worse by a recent jaw surgery or wisdom tooth extraction), you now know what to do. Most importantly, just be glad Pepsi didn&apost try to make a pumpkin pie soda because … yeah.
Pepsi takes the lead
“This is the vending machine of the future. There is an opportunity for us to be leaders with new vending machines and we have a long-term commitment to make that happen,” said Kirk Tanner, CEO of PepsiCo beverages in North America.
This measure is part of a broader effort to provide healthy snacks. Consumers are increasingly avoiding sugary drinks and sweet foods, affecting PepsiCo sales as well as the sales of its competitor, Coca-Cola.
While new technologies and refreshments are helping the recovery of the sector, total sales are still below where they were before the last US recession.
Pepsi unveils 'That’s What I Like', its first new tagline in two decades
Two decades after Pepsi last launched a new tagline in the US, it has ushered in 2020 with a tag and campaign called ‘That’s What I Like’.
This broad tagline is based on hundreds of insights from talking with its consumers, who the drinks giant found like living life to the fullest, and in particular, North America's growing Hispanic populace.
“Pepsi drinkers are really distinct from other cola drinkers – they’re some of the most passionate and loyal people out there,” said Todd Kaplan, vice-president of marketing for Pepsi. “Not just their love of Pepsi, they’re a little bit extra. Pepsi drinkers are comfortable in their own skin, they really enjoy their life unapologetically without worrying what other people think.”
A Goodby Silverstein & Partners quantitative survey found that “Pepsi drinkers are three times more likely to belt out a song at karaoke, nearly twice as likely to binge-watch a show or to clap at the end of a movie, or to skip work on the first day of spring…more than twice as likely to cheer loudly at a game even near enemy territory. That’s just a bit of what we’re trying to convey.”
Kaplan said that the new campaign and tagline are “really anchored in all of these truths”.
Pepsi is known for previous iconic taglines such as ‘The Choice of the New Generation’ and ‘The Joy of Cola’ and the new tag ‘That’s What I Like’ will appear across new Pepsi, Pepsi Zero Sugar and Diet Pepsi ads and promotions indefinitely, beginning with the rollout of five new national television commercials.
The new TV ads, ‘Glow Up’ and ‘Fade Away,’ by Goodby, and ‘DJ BBQ,’ ‘Subway,’ and ‘Lavandería,’ by Alma, spotlight various everyday people getting lost in a moment and finding themselves dancing in unexpected places or situations, despite the amused gaze of onlookers, like the fan at a basketball game that dances with abandon, or the airport worker who waves his guiding flashlights in unison with the song in his head.
Each spot is underpinned by a variety of upbeat music spanning hip-hop, dance hall, Latin pop tracks and more. Kaplan said Pepsi has always had a great heritage in music, “whether it be from Britney Spears to Cardi B, Beyonce and everything in between…really just being music-led, (the ads) are very simple to comprehend and fun”.
The spots will air across English and Spanish-speaking properties, to reach what Kaplan calls Pepsi’s ever-growing ‘fusionista’ fans, Latinos celebrating and blending their Hispanic and US cultures.
“The growing Hispanic consumer in this country is a critical consumer. When you look at the core consumer group, within that target is the ‘fusionista’ group – bi-cultural Hispanics, they live this 200% lifestyle, fully maintaining their Spanish heritage while also embracing American culture, which means they celebrate fully their two cultures, which means they’re fully immersed in English language and Spanish language programming across the board. They’re a critical audience for us because they’re the next generation of Americans who are tapped into the next big thing,” said Kaplan.
This weekend, Pepsi will air select ‘That’s What I Like’ commercials nationally during the NFL Wild Card games and the Golden Globes. The campaign will also come to life across social and digital extensions, refreshed out-of-home advertising, point-of-sale and retail creative.
Other plans for Pepsi in the new year will include a prominent role in the Super Bowl, complete with the Pepsi Halftime Show with Jennifer Lopez and Shakira, and the launch Pepsi Café, a drink with twice the amount of caffeine-infused with Arabica coffee beans.
We Try New Flavors from Pepsi Next, Paradise Mango and Cherry Vanilla
Pepsi Next, Pepsi's lower-calorie soda, hit the market earlier this year—with 60% less sugar than a standard Pepsi, sucralose and aspartame subbing in for that extra sweetness. The Serious Eats crew had mixed reactions, with some tasters totally unable to distinguish it from regular Pepsi, and others definitely sensing those fake sweeteners in there.
This summer, they've introduced two new flavors—Paradise Mango and Cherry Vanilla. But while I'm generally a fan of more soda options, I have to say that neither is an improvement on the original.
The problem? Both are considerably sweeter than Pepsi Next itself, and with that amped-up sweetness comes more of that cloying fake-sugar taste. Paradise Mango is slightly syrupy, recognizably mango-flavored (whereas some "mango" tastes more like peach or generic "tropical fruit") but in the flavor-additive way of a Sno Cone syrup or over-concentrated Slurpee. If you love mango anything and can take the intense sweetness, you might love it, but even this diet soda drinker found it hard to take.
I'm a fan of both Coke Zero Cherry and Cherry Diet Pepsi, but Pepsi Next's Cherry Vanilla fell short, too. Its problem? The "vanilla" hugely dominated the "cherry," leaving it tasting like a cream soda-cola blend with barely any cherry to balance. I've never found that vanilla tacked onto other soda flavors works particularly well, and here, it too tasted powerfully of sweetener—not a good combo. As of now, we'd say: stick with the original.
Have you tried the Pepsi Next flavors? What did you think?
Pepsi Unveils All New Emoji Collection So Fans Can #SayItWithPepsi
PURCHASE, N.Y. , April 26, 2016 /PRNewswire/ -- Today, Pepsi announces the expansion of its global PepsiMoji campaign, inviting fans across the U.S. to #SayItWithPepsi this summer. Emojis have evolved to become a truly universal language. They've grown to be more than mere icons, but cultural conversation starters. In fact, today, there are more than two billion smartphone users globally who send over six billion emojis on a daily basis*.
"Pepsi is bringing a completely fun, fresh and shareable way for fans to express their emotions, as the brand brings emojis into the world like never before," said Chad Stubbs , VP of Marketing, Pepsi TM. "From unique five-second TV ads to an interactive Times Square Billboard to nearly half a billion PepsiMoji bottles across Pepsi, Diet Pepsi and Pepsi MAX hitting retail shelves, everyone will want to #SayItWithPepsi this summer."
Pepsi is bringing a fresh take on the global emoji phenomenon – taking emojis into the real world in unique ways. With hundreds of proprietary PepsiMoji characters created by the PepsiCo Design & Innovation Center, fans can pick from a variety of themes, including food, sports, travel, music and more, to spark unexpected conversations and shareable moments. No matter what fans are trying to say this summer, they can #SayItWithPepsi. The fun PepsiMoji catalogue is available for consumers to download for free on the Apple App and Google Play stores.
To support the new campaign, Pepsi is releasing an innovative and first-of-its-kind series of over 100 five-second TV ads on May 16 that showcase the wide variety and witty PepsiMoji characters. The breadth of the campaign and creative allows for highly contextual relevance during programming.
Continuing throughout summer 2016, PepsiMoji designs will be popping up in a variety of ways:
- A partnership with STORY, New York City's ever-changing retail concept store, will help bring to life the "Have Fun" installation to the store this spring. The installation is about experiencing emojis through different mediums and exploring self-expression and communication with Pepsi. The concept store will also feature custom PepsiMoji merchandise, a collaboration between PepsiCo Design and The Joester Loria Group. The collection features apparel, tabletop essentials, tumblers and more. The space will also serve as a venue for various events through the end of May.
- An interactive billboard in Times Square in New York City that consumers can be a part of, starting June 6 and running for two weeks.
- An activation at MLB All-Star Week, July 8-12 in San Diego , where Pepsi will create engaging fan experiences that celebrate #SayItWithPepsi throughout the event.
- A custom #SayItWithPepsi Snapchat integration to celebrate World Emoji Day on July 17 .
- Later in the summer, an additional wave of PepsiMoji designs will be released online and on bottles.
Beginning in late-April, Pepsi, Diet Pepsi and Pepsi MAX in the U.S. will feature a variety of PepsiMoji designs on 20- ounce bottles, select bottle multi-packs and fountain cups for fans to share with one another.
Following release in markets including Australia , Canada , India , Mexico , Russia and Thailand , the PepsiMoji campaign will roll out around the world across the full Pepsi portfolio – Pepsi, Pepsi MAX and Diet Pepsi/Pepsi Light – throughout 2016.
Kroger Staff Gets Discounted Pepsi for Working Through Coronavirus
When times are tough, it’s the uplifting stories that keep us going. Restaurant owners donating food to hospital workers. People delivering groceries to their elderly neighbors. Here, we have an inspiring move from Kroger, which is offering employees Pepsi 20oz sodas for the discounted price of $1. Limit two per transaction, Dr. Pepper not included. As Mr. Rogers said, look for the helpers!!
At first glance, this flyer appears to lie in that uncanny valley between “obviously a shitpost” and “oh god, society is so bad that this might actually be real.” It was circulated by Twitter user @CowlonFullerton, who tells Eater he first saw the deal posted on the Kroger employee website, and found the image of the flyer in a post about it on Reddit. It reads this once-in-a-lifetime offer, which can only be redeemed with an associate loyalty card, exists because Kroger’s associates “continue to inspire us all during these extraordinary times.” And only inspiring people deserve slightly discounted Mountain Dew.
After reaching out to find out like, why?, a Kroger rep specified that the company offers associates various perks and discounts throughout the year, pandemic or not. They also noted Kroger recently announced more robust Emergency Paid Leave policy and other benefits, such as an extra $2 an hour above base pay for hours worked between March 29 and April 18, and “$5 million [available] through our Helping Hands fund to provide financial support to associates experiencing hardships due to COVID-19, including child care costs.” But cheaper-than-normal Mug Root Beer just hits different when the wording around the deal is all about “these extraordinary times.” It absolutely seems like something a corporation would toss at employees to make them feel appreciated while still putting them on the front lines of a pandemic.
To put that last point into context, four Kroger employees in Michigan recently died from novel coronavirus-related illnesses. “We are deeply saddened to learn of the passing of four Kroger family members…” Ken DeLuca, president of the Kroger Co. of Michigan, told the Detroit Free Press. “We are mourning along with their families during this extraordinarily difficult time.” Workers at other groceries have called for hazard pay, PPE, and safer working conditions as more are beginning to fall ill. Dollar soda ain’t it.
Besides, it seems like Kroger employees have access to even cheaper soda anyway.
Also, for reference, every Kroger in my state has a Pepsi machine in the break room where you can get a 12oz can for only 35 cents lmaoooo
— JizzyLay (@jizzy_lay) April 16, 2020
About the Company
In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called &ldquoa marriage made in heaven,&rdquo a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.
For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world&rsquos most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.
PepsiCo is also celebrated for its commitment to doing business the right way, integrating Purpose into our business strategy. In 2019, we adopted a new vision: to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Winning with Purpose is the next chapter in our purpose agenda and conveys our belief that sustainability can be an even greater contributor to our success in the marketplace.
Our company is made up of six divisions: PepsiCo Beverages North America Frito-Lay North America Quaker Foods North America Latin America Europe Sub-Saharan Africa and Asia, Middle East and North Africa. Each of these divisions has its own unique history and way of doing business.
The roots of PepsiCo Beverages North America (PBNA) go back to 1898, when Caleb Bradham, an entrepreneur from New Bern, North Carolina created Pepsi-Cola and began offering it to his pharmacy customers.
For more information on the PepsiCo Beverages North America portfolio visit: www.PepsiCoBeverageFacts.com.
In 1932, C.E. Doolin entered a small San Antonio cafe and purchased a bag of corn chips. Mr. Doolin learned the corn chips manufacturer was eager to sell his small business, so Mr. Doolin purchased the recipe, began making Fritos corn chips in his mother's kitchen and sold them from his Model T Ford.
That same year, Herman W. Lay began his own potato chip business in Nashville. Not long after, Mr. Lay purchased the manufacturer, and formed the H.W. Lay & Company. The company became one of the largest snack food companies in the Southeast. In 1961, it merged with the Frito Company, becoming Frito-Lay, Inc.
Today, Frito-Lay North America (FLNA) makes some of the most-popular and high-quality snacks in the United States and Canada including Lay&rsquos and Ruffles potato chips, Doritos tortilla chips, Cheetos cheese-flavored snacks, Tostitos tortilla chips and branded dips, Santitas tortilla chips, Sun Chips multigrain chips and Fritos corn chips. In addition, FLNA, through a joint venture with Strauss Group makes, markets, distributes and sells Sabra refrigerated dips and spreads.
For more information about Frito-Lay visit: www.FritoLay.com
The Quaker Oats Company was officially formed in 1901 when four American grain pioneers came together to incorporate the now familiar name. Dedicated to making hearty oats delicious and convenient, Quaker has remained a leading brand in oats by developing everything from breakfasts to snacks to tasty recipe ideas.
The Quaker Oats Company merged with PepsiCo in 2001. Today, Quaker Foods North America (QFNA) offers numerous products and choices including hot cereals, cold cereals, snack bars, rice snacks, Real Medleys and more.
In addition to Quaker&rsquos brands, QFNA also makes, markets, distributes and sells cereals, rice, pasta, dairy and products such as Aunt Jemima mixes and syrups, Cap&rsquon Crunch cereal, Life cereal and Rice-A-Roni side dishes.
For more information about Quaker Oats visit: www.quakeroats.com.
Over the course of more than 100 years, PepsiCo's Latin America business has grown to become one of the strongest foods and beverage manufacturers in the region, by working closely with local entrepreneurs and investing in lasting win-win partnerships with our suppliers and farmers, investors, consumers and communities. We are widely recognized for the economic growth that we have helped bring to Latin America.
PepsiCo Latin America sells beverages, food and snacks throughout the region employing more than 70,000 employees in 34 countries and generating$7.2 billion dollars in sales. In Latin America, our portfolio includes major global brands such as Pepsi, Quaker, Lays, Gatorade, 7UP, Tropicana, Doritos, Cheetos, SoBe, Ruffles, Mafer and Mirinda, as well as regional and local brands like Toddy, Toddynho, H2OH!, Paso de los Toros, Tortrix and Kero Coco.
PepsiCo's businesses have been operating in markets across Europe Sub-Saharan Africa (ESSA) for more than 80 years, manufacturing and supplying delicious food and beverages which are enjoyed by millions of consumers each day. Our portfolio of snacks, soft drinks, dairy, juices and grains, encompasses world famous brands such as Pepsi, Lay’s, Tropicana and Quaker Oats, alongside our much-loved, local brands including Alvalle soups, Walkers crisps, Copella juice, Duyvis nuts, Agusha baby food and Simba snacks.
Our ESSA team includes more than 50,000 associates, each committed to excellence, innovation and meeting consumer needs. We are now the leading manufacturer of savoury snacks, hot cereals, and juices in the sector and the second-largest producer of carbonated soft drinks and dairy.
Agriculture plays a critical role in our global business we co-operate with farmers to locally source the highest quality potatoes, oats, corn, apples, nuts and milk. Through PepsiCo’s Sustainable Farming Program, we work closely with farmers around the world to support and pioneer local projects that help ensure the highest quality crops and best yields, while being kind to the environment. We believe our role as a major player in the food and drink industry extends beyond the manufacture and supply of our products, and that we can positively influence the local communities where we operate. We do this through participation in a number of projects and collaborations in our local markets including offering access to nutritious food, empowering women and developing our talent of the future.
PepsiCo Asia, Middle East and North Africa (AMENA) covers four regions Asia Pacific, Greater China, India, and the Middle East and North Africa region.
Today, PepsiCo AMENA, either independently or in conjunction with third parties, makes, markets, distributes and sells a number of leading snack food brands including Lay’s, Kurkure, Chipsy, Doritos, Cheetos and Smith’s, and many Quaker-branded cereals and snacks. PepsiCo AMENA also makes, markets, distributes and sells beverage concentrates, fountain syrups and finished goods under various beverage brands including Pepsi, Pepsi Max, 7UP, Diet Pepsi, Mirinda, Mountain Dew, Aquafina, Slice and Tropicana.